A little description of Search Engine optimization

The process of improving the volume or quality of traffic to a website or a webpage in a particular search engines via "natural" or un-paid or either it may be 'organic" or "algorithmic" search results while search engine marketing (SEM) deal with paid inclusion. In other words we can say that the earlier a site appears in the list of search results more or more visitors could receive it. Different kinds of search like image search, local search, video search and industrial-specific vertical is the target of SEO. This gives a website web presence.

Apart from it the strategy of internet marketing, considers what is people looking for and how search engine works. Optimization of a particular website includes primarily editing of its content as well as HTML which includes coding to increase its relevancy for some specific keywords and to remove hazards for the initial activities of seo basics. The term SEO refer to search engine optimizers, a term introduced by consultant's industry who carry out optimization projects according to the demand of clients, as well as by the employees who perform this services in their own house. The optimizers offer SEO service by alone or as a means of huge marketing campaign. Impressive SEO may require changes to HTML code of the website and SEO tactics incorporated into website development as well as design. Website designs, menus, content management systems, images, videos, shopping carts, and other elements are termed as "search engine friendly". All these terms have been optimized with an objective of search engine exposure.
There are some other techniques like black hat SEO or spamdexing, methods like link farms, keyword stuffing article spinning that degrade both the relevance of search results and the user-experience of search engines. All the search engine search sites that execute these techniques with an objective to remove from their indices. There are many ways of seo tutorial .